SEGMATEK Loyalty Management System (LMS) gives a complete 360 view which let you identify the right customers to target and then award the right incentives. It categorizes the customer based on different profile elements like demographics, transactions across channels etc.
Key features in LMS:
1. It streams transaction data from different data sources using ETL
2. Operator users can configure events rules and conditions using loyalty
engine based on customer and transactional data
3. Increase customer’s earned points
4. Operator user can configure various redemption criterion based on
business agreements with 3rd parties.